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Crush It by Gary Vaynerchuk
Gary Vaynerchuk is the poster boy for a small business that has leveraged passion, product, social media to stimulate incredible business growth and community around his brand…
Gary joined and built “Wine Library” through his family liquor store and grew the business from 3 to 60 million using the new age marketing strategies detailed in this book. Keep in mind, that this book was written in 2009 so some things have changed however, the overall message remains the same.
The real take away message from this book is that in the “new age” of life (with social media and just the way people consume information in general), there are opportunities everywhere to not only do what you love but actually create a business out of it.
It’s a great motivational/business book for anyone in need of a few ideas or a jump start to get you moving in the right direction.
Get a free copy of this audio book here
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.
Why Mastermind Groups Are Great To Grow Your Business
What is a mastermind?
Well described by Napoleon Hill in the book, “Think and grow Rich” it is “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”.
Masterminding in a group environment with piers sharing the same goals as you will propel your business much faster than doing it all alone. It’s a place to come together and work through challenging problems that you are currently facing or share ideas to help grow.
Some of the benefits of joining a mastermind group:
- Surround yourself with like minded people with similar goals
- Learn how to build your business
- Accountability
- Follow through
- Learn from others who have already done it
- Discuss challenges and problem solve
If you would like more information about how you can grow your business and meet with others who have similar goals and aspirations go to www.smartpizzamarketing.com/mastermind
Receive more information about this group and join our weekly discussions. Start taking yourself and your business to the next level.
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or a comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business.
Instagram: instagram.com/smartpizzamarketing/
5 Locations in Virginia, Tony DiSilvestro of YNot Italian
YNot Italian, located near Virginia beach, has 5 locations and 350 employees. The journey first began way back in 1993…
Tony grew up in the pizza business and after moving to Virginia from New Jersey, began the hunt to open his first restaurant. After 2 long years of searching he finally found the perfect spot and quickly realized that he wanted to make sure that everything in the restaurant had a system and treat the business like a franchise.
Now with 5 locations and 350 employees, Tony has built a tremendous business using social media and technology to reach existing and new customers.
What to Listen For:
- How Tony got started in the business
- How they are using social media
- Why they don’t use coupons
- How they train new employees
- Why they treated it like a franchise from day 1
- What Tony looks for in any new location
- How they manage 350 employees
- How they find new employees
- Why having enough funds is important when opening a new store
- How they run their VIP program and how it’s working
Get Your Free Audio Book
Mebtioned In This Episode:
- YNot Italian: www.ynotitalian.com/
- Facebook: www.facebook.com/ynotitalian
- Twitter: twitter.com/YnotItalian
- Instagram: www.instagram.com/ynotitalian/
- FoodTec Solution: www.foodtecsolutions.com/
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Tony for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.
Ric Gruber of Bricks Wood Fired Pizza and Cafe
Ric had taken a family trip to California when they discovered delicious wood fired pizza. His father, who had experience in the restaurant business wanted to bring that style of pizza back to his hometown in Chicago. The family opened the first location of Bricks Wood Fired Pizza and Cafe 2011.
Ric grew up making pizza at Bricks while continuing his education in college and is now the general counsel for the restaurant.
Brick’s Wood Fired Pizza is a Neapolitan style pizzeria but they also serve salads, soups and sandwiches.
What to Listen For:
- Why Ric and his family wanted to bring Neapolitan pizza to Chicago
- Why they needed to move locations within the first year
- When was it time to open location #2
- Funny story about how they moved out of location #1
- What they look for when opening a new location
- What company Brick’s is using for online ordering
- Brick’s email system
- Where to put your opt-in for the best opt-in rates
- How and why they are using Groupon
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Scott for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.
Is Direct Mail Marketing Still Working?
Bryan Mull is the digital marketing guy over at Mail Shark but don’t let that title fool you. Bryan is 
also heavily involved with their direct mail campaigns for their many clients.
I wanted to have someone on the show that works in direct mail everyday and really knows what’s currently going on in the market. I understand after talking with so many successful pizza entrepreneurs, that direct mail is still a big part of their marketing efforts.
With all the technology and social media sites available, restaurant owners can become overwhelmed. They tend to start and stop many different avenues. Even with everything digitally available to you, there is still a need to get information into your customers actual mailbox and not just the mailbox they carry in their pocket.
Bryan and I go over what’s working with mailing campaigns and he also gives us some tips to make the campaigns we may be already doing, work even better.
What to Listen For:
- How to get started with direct mail
- The biggest mistakes made with direct mail
- Why direct mail is still so important
- The different strategies available
Mentioned in The Show:
- Mailshark Website: https://www.themailshark.com/
- Malshark Twitter: https://twitter.com/themailshark
- Mailshark Facebook: https://www.facebook.com/themailshark
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Scott for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.
Give the show a quick review please
Join Me:
Dave Sommers of Mad Mushroom Pizza
Dave Sommers Co-Owner of Mad Mushrooms in Kentucky and Indiana joins me today. Dave and his partner own 4 locations, 2 in Indiana and 2 in Kentucky. Dave was a manager with Mad Mushrooms and always thought he would become a percentage partner in the business, but when the owners wanted out completely Dave decided to partner with someone and buy 50% of the business.
What to Listen For:
- How Dave got into the pizza business
- How they organize locations spread pretty far apart
- How they organize their staff
- What's working in marketing for Mad Mushroom
- How they find great employees and the program they use
- What's the training process like as a new employee
- How working working with the new generation is changing
- Dave's one piece of advice
Mentioned In This Episode:
- Mad Mushroom: http://www.madmushroom.com/
- Mad Mushroom Twitter: https://twitter.com/MadMushPurdue
- Mad Mushroom Facebook: https://www.facebook.com/MadMushroomUK
- Mad Mushroom Instagram:
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Scott for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.
Pizza Togos Scott Heise
Scott is the Owner of Pizza Tugos in Ocean City Maryland. Scott has been in the business for most of his life. As the operator of a seasonal business Scott has to manage a the difference between being extremly busy in the summer to not so busy in the winter.
Scott loves talking pizza and he gives some great tips inside this episode. He has a unique business that is almost like opening a new store every summer. Scott say's he has 2 seasons summer, and getting ready for summer.
It's important to have a process for hiring, running, and finding good employees and Scott and I talk about just that in this episode.
What to Listen For:
- How to manage a seasonal business
- A great place to find help from overseas
- Scott's #1 tip for newbies
- Why Scott suggests finding someone to manage your social media
- What's working for Scott marketing wise
- Why they use a call center for all stores
- How to open a new store every summer, or at least feel like it
Mentioned In This Episode:
- Pizza Tugos Website: http://www.pizzatugos.com/
- Pizza Tugos Facebook: https://www.facebook.com/Pizza-Tugos-35795078791/
- Pizza Tugos Twitter: https://twitter.com/pizzatugos
- J-1 Program: http://j1visa.state.gov/programs/summer-work-travel
- PDQ P.O.S. System: http://pdqpos.com/
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Nick for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing
Give the show a quick review please
Join Me:
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts
What to listen for:
- How Nick started in the pizza industry
- What was Nick's purpose from the start
- Why Nick brought in an outside consultant to help him
- How they keep their employee turnover to under 5% in the second restaurant
- Why you need to invest in training
- How to mix up your interview process
- The one piece of advice Nick would give someone starting out
Mentioned in the Episode :
- Nicks Book: Slice of the Pie
- Nick's Website: http://www.nicksarillo.com/
- Nick on Twiiter: https://twitter.com/NickSarillo
- Nick on LinkedIn: https://www.linkedin.com/in/nickfsarillo
- Nick on Facebook: Nick's Facebook Page
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Nick for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing
Marla Topliff President of Rosati's Pizza
Marla Topliff is the president of Rosati's pizza. Marla is also the Chairman of the National Restaurant Association Pizzeria Industry Council which was started to help answer questions for pizzeria owners. As President Marla is in charge of overseeing the tremendous growth of Rosati's Pizza.
In this episode Marla shares great information on the current state of the pizza industry as well as what she sees in the future. So many things happening today in the pizza marketing world. Marla and I discuss some trends and some ideas for what Rosati's is currently doing as well as some things they are looking to do in the future.
What to Listen For:
- How Marla got started with Rosati's Pizza
- How Marla wasn't even in the food business before Rosati's
- What Marla's role is in the business
- What Marla looks for when opening more locations
- Why understanding the business is the most important thing to success
- What Marla looks for in hiring new employees
- What is the Pro-Start Program and how it helps
- Why you need to hire someone to run your social media
- Why you need a social media manual
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts
Mentioned In This Episode:
- Rosati's Pizza: http://www.rosatispizza.com/
- Rosati's on Twitter: https://twitter.com/rosatis_pizza
- Pro-Star Program: http://www.nraef.org/ProStart/Program-Overview
- Rosati's P.O.S : http://www.arrowpos.com/
- National Restaurant Association Pizzeria Industry Council:
- Marla on LinkedIn: https://www.linkedin.com/in/marlatopliff
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
Like us on Facebook too for updates and interesting marketing articles
A Big Thank You to Marla Topliff for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Brad Corbin of Sloopys Sports Cafe
Brad started at Sloopys Sports Cafe12 years ago just working his way through school. After working there for a few years and thinking about finding a new path, an opportunity caem up to buy in.
Brad has now owned that location for 6 years and recently opened a second location. In Sloopys second location Brad partnered with an employee who wanted an opportunity to grow and be a partner in the business.
What to Listen For:
- How Brad got started
- What made Brad want to get into this business
- How he found his second location
- What type of marketing Brad is starting to get results with
- A cool place Brad finds really good help
- His point of sale system
- The one piece of advice Brad would give anyone looking to get into or grow in this business
Mentioned In This Episode
- Sloopy's Website : http://sloopyspizza.com/
- Sloopy's Facebook : https://www.facebook.com/SloopysSportsCafe
- Sloopy's Twitter : https://twitter.com/sloopyspizza
- Point Of Success : https://www.pointofsuccess.com/
- CIEE : http://www.ciee.org/
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Zach and Chris of Benny Marzanos for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Give the show a quick review please
Join Me:
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts
How to Build The Right Team and Company Culture
Mike Ganino is speaker, trainer and coach who travels around the country and teaches how to build a great company culture. Mike specializes in helping companies or small businesses build a great team using methods that he has perfected over the course of working with many companies and brands.
In this episode, Mike and I discuss ways in which you can look at your business and company in the new era. Mike gives us tips and suggestions we can use to find and train great people to propel your business.
Zack Toth and Chris Brown of Benny Marzanos
Zack and Chris are graduates of Virginia Tech. They both went out after graduating and got "real" jobs but decided to come back to Virginian and open a late night slice shop. The location they found was a camera store that they turned into their first location.
After the first football season (Virginia Tech) they had a really good first half a year and immediately started to look for a second location to grow their business. They knew they had a simple concept and that was the plan from the beginning. Make it scalable but easy to manage.
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts.
Give the show a quick review please
What to Listen For:
- Why they opened their first shop
- Why they looked to expand only after 4 months
- How they manage a fast growing business
- The systems they use to organize multiple business
- How they manage their hiring
- How they organize their store Managers
- The systems they use for tracking each store
- Great idea they came up with as a perk for their employees
- The toughest decision they have to make in their business
- How they used interns to help with marketing
Mentioned In This Episode
- Benny Marzanos Website: http://www.bennysva.com/BennyMarzanos
- Benny's on Facebook: https://www.facebook.com/BennyMarzanos
- Benny's on Twitter: https://twitter.com/bennymarzanos
- Benny's on Instagram: https://instagram.com/thevirginiaslice/
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Zack and Chris of Benny Marzanos for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Rick Mulready of The Art Of Paid Traffic
Super excited to Rick Mulready of The Art of Paid Traffic podcast and RickMulready.com . Rick is a facebook marketing expert and really an expert in all paid traffic. I asked Rick to join us to explain how we can all get started using facebook ads.
Rick works with big names in the marketing world such as John Lee Dumas of EOFire.com and Joey Kissimee. Ricks podcast is excellent and if your looking to learn more about facebook ads or any other paid traffic I would definitely suggest subscribing to his podcast.
Learning how to get started using facebook ads can really change your business. There is a process to getting started though and in this episode Rick explains how to get started with a budget as little as just $5.
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts.
Give the show a quick review please
In This Episode:
- What are the basics of facebook ads
- Why would you want to get started
- How to target a specific target audience
- How much should you spend
- Difference between boosted post and an actual ad
- How to schedule your ads ahead of time
Mentioned In This Episode:
Rick's website: http://rickmulready.com/
Rick on Facebook: https://www.facebook.com/rmulready
Rick on Twitter: https://twitter.com/rickmulready
Ricks Podcast (subscribe!) The Art Of Paid Traffic
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Rick for joining us on today's episode
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Speedline Solutions Point Of Sale
Speedline P.O.S. Solutions is one of many point of sales options available to the pizza nation. Jeff Hickey the Corporate Account Manager for Speedline is in charge of some big accounts such as Jet's Pizza and Pizza Factory with a combined 500 locations between those two alone.
Jeff an I talk about what makes Speedline different from other POS systems . Jeff lays out some ways in which you can use Speedline in your business and what separates them from other systems
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts.
Give the show a quick review please
What to Listen For:
- What makes Speedline different from the rest
- How to track the money customers sped through the mapping
- What makes their online ordering integration different
- The different options available
- How do know how many computers you need
- The different online ordering companies that integrate
- Their support hours
Information From This Episode:
- Speedline Solutions
- Speedline on Facebook
- Speedline on Twitter
- Menu Drive
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Kerry Shearer for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Kerry Shearer, The Periscope Expert
Periscope is a new app that has come on to the scene quickly and is getting huge traction. I asked Kerry Shearer who is known as the periscope Expert to come on with me today and discuss the basics of Periscope.
Kerry has been using periscope since it first came out and has grown a great following. In this episode, he gives us some great tips on how to get started as well as some tools to help make the experience better.
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts.
Give the show a quick review please
What To Listen For:
- What is periscope
- How many users are on this platform right now
- Why is this different than other live video
- How it integrates with twitter and Facebook
- How to grow your following on Periscope
- Ideas for periscoping for your business
- Why your name is important
- Tools to help your periscope look and sound better
Mentioned In This Episode:
- Download the Pericope App
- Kerry "The Periscope Expert"
- Kerry on twitter
- Kerry on Facebook
- Get Kerry's 2 page periscope tips guide- Text the word "periscopepower" to 33444
- John Kapos A.k.a. Chocolate Johnny
Equipment Mentioned:
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Kerry Shearer for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Episode #26 Sean Bullock of Smoking Monkey Pizza
In today's episode I talk with Sean Bullock of Smoking Monkey Pizza. Sean and his wife are relative new to this pizza entrepreneur journey. Starting out in corporate america they have always wanted to get into the restaurant business.
They thought about opening other types of restaurants but with the ideas for what they wanted to do the pizza industry was a perfect fit. Sean and his wife have a unique way of doing business. Listen in as I ask Sean how he got into and continues to grow in a non-traditional way.
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts.
Give the show a quick review please
Free Audio Book!
I love listening to audio books while I work it helps me get through the day and learn some great new ideas. Now with our special promo from Audible you can get a free audio book and a 30 day free trial too. Just go to Audible.com and sign up for your 30 day free trial
What To Listen For:
- Why Sean and his Wife began in this business
- What they work looking for in their new business
- What makes them different
- What kind of marketing they use
- How to incorporate your passion into your business
- Sean's ideas for the future of the business
- Why ignorance can be bliss
Links From The Show:
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Sean of Smoking Monkey Pizza for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Growing in 2015 with Pizza Man Dan
Dan Collier known as Pizza Man Dan joins me in today's episode. Dan started in this business working for a franchise called Rustys in California. Dan talks with me about what it's like to build and grow a successful pizza business in this era.
Dan and I talk about how he finds and keeps young employees as well as give them en opportunity to grow with him. We also discuss how Dan uses social media to market his business and what he thought social media when it first came around ( funny story here)
What We Discuss:
- How Dan got started in this business
- How Dan finds and keeps good employees
- Why he uses a call center to take all his orders
- The 2 different types of employees needed to run a successful pizza business
- Why Dan believes in social media
- A group Dan suggests joining for any pizza entrepreneur to market better
- The #1 tip Dan gives to anyone looking to get into or grow in this business
Mentioned in This Episode:
- Pizza Man Dan's website
- Pizza Man Dan on Facebook
- Pizza Man Dan on Twitter
- One System ( Dan's P.O.S. system)
- Toast Masters
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Dan of Pizza Man Dan's for coming on the show!
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Episode #24 Cherry Pick Prices
Dave Desantis of CherryPickPrices.com joins me in this episode to talk about his software that helps restaurant owners find the best possible prices for a particular item.
Cherry Pick Prices is designed to organize your product prices and tell you which one of your purveyors has the best price for that item on that particular week.
Dave tells us how his software works and who is the perfect candidate for using this product.
What to listen for:
- Why Dave came up with the idea for Cherry Pick Prices
- How Cherry Pick Prices works
- What it takes to get started with cherry
- How this product can help you
- Who is this software perfect for
Links From This Episode:
- Cherry Pick Prices Website
- Cherry Pick Prices on Facebook
- Follow Cherry on Twitter
- Get free Demo of Cherry
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Dave of Cherry Pick Prices for coming on the show!
Check out cherry and get your free 30 day trial and see if this software is for you.
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Russ Yeager of Old Town Pizza
In today's episode I got a chance to talk with Russ Yeager of Old Town Pizza in CA. Russ is the co-owner and marketing director for Old Town Pizza. He is responsible for all the design work for the website, social media sites as well as all marketing materials used inside the stores.
Russ has been with the company in 2009 years starting as the marketing director on a "let's see how it goes" basis and has turned that into becoming part owner in this family owned business.
What to Listen For:
- How Russ joined the company
- What Russ' role was originally
- What he did for marketing when he started
- Why it's important to have a consistent brand message
- Why they have separate Facebook page for each location
- Why they have a weekly meeting for all the locations
- Why they start every employee as a busser to start
- Why Russ believes you need to find peoples talents then fins a position for them
- Russ' #1 tip for anyone looking to get into or grow in the pizza industry
Mentioned in the Show:
- Old Town Pizza website
- Old Town Pizza on Instagram
- Old Town Pizza on Facebook
- Digital Dining
- Constant Contact.
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Russ of Old Town Pizza for coming on the show!
It was great to talk with a true pizza entrepreneur and listen in on how he manages to grow two successful business at the same time.
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.
Episode #21 with Bob Bentz of ATS Mobile
This is an episode that I think we need to pay attention to. Mobile marketing is really something you will need to pay attention to if you are not already.
Google is focusing on mobile and if you look at your anylitics i'm sure you have noticed that your visitors are coming more from mobile than ever before. When I first thought of mobile marketing, I was thinking about text message marketing.
In this episode with Bob Bentz we go over what else to consider when it comes to mobile marketing and many other ways it can help grow your business. Barb who works as the Digital Mobile Marketing Strategist joins us a well to talk about they use social media for their clients to grow the mobile marketing.
Give the show a quick review please
Listen to the 10 tips from the top pizza entrepreneurs and marketing experts
What to Listen For:
- What is mobile marketing
- Why mobile is so important toady
- What are the different aspects ob a mobile marketing strategy
- How to rank higher for local search
- At what point did mobile take over desktop
- Why text marketing is much more effective than e-mail
- What types of messages to send with mobile marketing
- Bob's one tip for anyone getting started with mobile marketing
Mentioned in the Show:
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Bob from ATS Mobile for coming on the show and also Barb! I enjoyed talking with them and learning more about mobile marketing and how we can use it to grow our business. I will definitely be implementing some of Bob's strategies in the future
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.
Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing efforts.
Cory Medd of Two Guys Pizza
In Today's episode I talk with Cory Medd of Two Guys Pizza in Canada. Two guys pizza was named best pizza Canada in 2012 and continues to grow and expand the brand.
In this episode Cory talks about how was named best pizza in Canada and also how ho got on Canada's version of Diners Drive Ins and Dives.
Going to the Las Vega pizza expo also taught him a lot through attending seminars and just meeting and talking with other business owners to learn what they did to grow their business.
It was a great conversation and I hope that you can take something out of this interview to help you grow your own business and really move forward.
What to Listen For:
- How Cory started Two Guys Pizza
- How he learned to run the business
- What he learned from going to network at pizza events
- How he got on the Food Network of Canada
- Why he entered competitions for pizza
- What's his inline stategy for marketing
- Why he still uses the phonebook for advertising
- What's next for Two Guys Pizza
Mentioned in This Episode:
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com
A Big Thank You to Cory of Two Guys Pizza for coming on the show! I enjoyed talking with him and learning how he grew and continues to grow his business. It was also interesting hearing about his pizza trailer and his thoughts on this with all the food truck craze going on.
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.
Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing efforts.
Sean Brauser Founder of PizzaFire
In today's episode I talk with Sean Brasuer who is the founder of Romeo's Pizza as well as Pizza Fire in based out of Ohio.
Sean is the definition of a pizza entrepreneuer who doesn't look at his busines as a job but looks at is a a business.
He knows that in order to grow the company he has to find ans train great people and give them an oportunity. We talk about how he does this and how he went from being burnt out in his first attempt at pizza entrepreneurship to where he is today.
What to Listen For:
- How Sean got started in this business
- Why his first attempt was a success but he wasn't happy with it
- Why Sean decided to be in this business
- His strategy for future growth
- His surprising fact on how he finds his team
- His marketing strategy for his new concept
- Why his marketing strategy is different for PizzaFire
- How he targets specific demographics for his adds
- How he got invited to Facebook to learn about marketing
- His #1 tip for anyone looking to grow their business
Links From The Show:
Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com A Big Thank You to Sean of Pizzafire for coming on the show!
It was great totalk with a true pizza entrepreneur. Sean gave us some great tips to turn our business into a reall business and start to grow.
If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing efforts.