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Smart Pizza Marketing Podcast

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Now displaying: August, 2015
Aug 31, 2015

Growing in 2015 with Pizza Man Dan

Dan Collier known as Pizza Man Dan joins me in today's episode. Dan started in this business working for a franchise called Rustys in California. Dan talks with me about what it's like to build and grow a successful pizza business in this era.

Dan and I talk about how he finds and keeps young employees as well as give them en opportunity to grow with him. We also discuss how Dan uses social media to market his business and what he thought social media when it first came around ( funny story here)

What We Discuss:

  • How Dan got started in this business
  • How Dan finds and keeps good employees
  • Why he uses a call center to take all his orders
  • The 2 different types of employees needed to run a successful pizza business
  • Why Dan believes in social media
  • A group Dan suggests joining for any pizza entrepreneur to market better
  • The #1 tip Dan gives to anyone looking to get into or grow in this business

Mentioned in This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Dan of Pizza Man Dan's for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 24, 2015

Episode #24 Cherry Pick Prices 

Dave Desantis of CherryPickPrices.com joins me in this episode to talk about his software that helps restaurant owners find the best possible prices for a particular item.

Cherry Pick Prices is designed to organize your product prices and tell you which one of your purveyors has the best price for that item on that particular week.

Dave tells us how his software works and who is the perfect candidate for using this product.

What to listen for:

  • Why Dave came up with the idea for Cherry Pick Prices
  • How Cherry Pick Prices works
  • What it takes to get started with cherry
  • How this product can help you
  • Who is this software perfect for

Links From This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Dave of Cherry Pick Prices for coming on the show!

Check out cherry and get your free 30 day trial and see if this software is for you.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 17, 2015

Russ Yeager of Old Town Pizza

In today's episode I got a chance to talk with Russ Yeager of Old Town Pizza in CA. Russ is the co-owner and marketing director for Old Town Pizza. He is responsible for all the design work for the website, social media sites as well as all marketing materials used inside the stores.

Russ has been with the company in 2009 years starting as the marketing director on a "let's see how it goes" basis and has turned that into becoming part owner in this family owned business.

What to Listen For:

  • How Russ joined the company
  • What Russ' role was originally 
  • What he did for marketing when he started
  • Why it's important to have a consistent brand message
  • Why they have separate Facebook page for each location
  • Why they have a weekly meeting for all the locations
  • Why they start every employee as a busser to start
  • Why Russ believes you need to find peoples talents then fins a position for them
  • Russ' #1 tip for anyone looking to get into or grow in the pizza industry

Mentioned in the Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Russ of Old Town Pizza for coming on the show!

It was great to talk with a true pizza entrepreneur and listen in on how he manages to grow two successful business at the same time.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 11, 2015

Episode #21 with Bob Bentz of ATS Mobile

This is an episode that I think we need to pay attention to. Mobile marketing is really something you will need to pay attention to if you are not already. 

Bob-Bentz-highres

Google is focusing on mobile and if you look at your anylitics i'm sure you have noticed that your visitors are coming more from mobile than ever before. When I first thought of mobile marketing, I was thinking about text message marketing. 

In this episode with Bob Bentz we go over what else to consider when it comes to mobile marketing and many other ways it can help grow your business. Barb who works as the Digital Mobile Marketing Strategist joins us a well to talk about they use social media for their clients to grow the mobile marketing.

 

Give the show a quick review please

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts

 

What to Listen For:

  • What is mobile marketing
  • Why mobile is so important toady
  • What are the different aspects ob a mobile marketing strategy 
  • How to rank higher for local search
  • At what point did mobile take over desktop
  • Why text marketing is much more effective than e-mail
  • What types of messages to send with mobile marketing
  • Bob's one tip for anyone getting started with mobile marketing

Mentioned in the Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Bob from ATS Mobile for coming on the show and also Barb! I enjoyed talking with them and learning more about mobile marketing and how we can use it to grow our business. I will definitely be implementing some of Bob's strategies in the future

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Aug 4, 2015

Cory Medd of Two Guys Pizza

In Today's episode I talk with Cory Medd of Two Guys Pizza in Canada. Two guys pizza was named best pizza Canada in 2012 and continues to grow and expand the brand. 

 

In this episode Cory talks about how was named best pizza in Canada and also how ho got on Canada's version of Diners Drive Ins and Dives.

Going to the Las Vega pizza expo also taught him a lot through attending seminars and just meeting and talking with other business owners to learn what they did to grow their business.

It was a great conversation and I hope that you can take something out of this interview to help you grow your own business and really move forward.

 

What to Listen For:

  • How Cory started Two Guys Pizza
  • How he learned to run the business
  • What he learned from going to network at pizza events
  • How he got on the Food Network of Canada
  • Why he entered competitions for pizza
  • What's his inline stategy for marketing
  • Why he still uses the phonebook for advertising
  • What's next for Two Guys Pizza

Mentioned in This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Cory of Two Guys Pizza for coming on the show! I enjoyed talking with him and learning how he grew and continues to grow his business. It was also interesting hearing about his pizza trailer and his thoughts on this with all the food truck craze going on.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

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