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Smart Pizza Marketing Podcast

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Now displaying: November, 2015
Nov 17, 2015

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Ric Gruber of Bricks Wood Fired Pizza and Cafe

Ric had taken a family trip to California when they discovered delicious wood fired pizza. His father, who had experience in the restaurant business wanted to bring that style of pizza back to his hometown in Chicago. The family opened the first location of Bricks Wood Fired Pizza and Cafe 2011.

Ric grew up making pizza at Bricks while continuing his education in college and is now the general counsel for the restaurant. 

Brick’s Wood Fired Pizza is a Neapolitan style pizzeria but they also serve salads, soups and sandwiches. 

What to Listen For:

  • Why Ric and his family wanted to bring Neapolitan pizza to Chicago
  • Why they needed to move locations within the first year
  • When was it time to open location #2
  • Funny story about how they moved out of location #1
  • What they look for when opening a new location
  • What company Brick’s is using for online ordering 
  • Brick’s email system 
  • Where to put your opt-in for the best opt-in rates
  • How and why they are using Groupon

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

Leave us a quick Review :)

A Big Thank You to Scott for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.

Nov 11, 2015

Is Direct Mail Marketing Still Working?

Bryan Mull is the digital marketing guy over at Mail Shark but don’t let that title fool you. Bryan is bryan mullalso heavily involved with their direct mail campaigns for their many clients.

I wanted to have someone on the show that works in direct mail everyday and really knows what’s currently going on in the market. I understand after talking with so many successful pizza entrepreneurs, that direct mail is still a big part of their marketing efforts.

With all the technology and social media sites available, restaurant owners can become overwhelmed. They tend to start and stop many different avenues. Even with everything digitally available to you, there is still a need to get information into your customers actual mailbox and not just the mailbox they carry in their pocket.

Bryan and I go over what’s working with mailing campaigns and he also gives us some tips to make the campaigns we may be already doing, work even better.

What to Listen For:

  • How to get started with direct mail
  • The biggest mistakes made with direct mail
  • Why direct mail is still so important
  • The different strategies available

Mentioned in The Show:

Get your free Audio Book 

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

Leave us a quick Review :)

A Big Thank You to Scott for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.

Nov 4, 2015

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Dave Sommers of Mad Mushroom Pizza

Dave Sommers Co-Owner of Mad Mushrooms in Kentucky and Indiana joins me today. Dave and his partner own 4 locations, 2 in Indiana and 2 in Kentucky. Dave was a manager with Mad Mushrooms and always thought he would become a percentage partner in the business, but when the owners wanted out completely Dave decided to partner with someone and buy 50% of the business.

What to Listen For:

  • How Dave got into the pizza business
  • How they organize locations spread pretty far apart
  • How they organize their staff
  • What's working in marketing for Mad Mushroom
  • How they find great employees and the program they use
  • What's the training process like as a new employee
  • How working working with the new generation is changing
  • Dave's one piece of advice 

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Mentioned In This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

Leave us a quick Review :)

A Big Thank You to Scott for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.

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