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Smart Pizza Marketing Podcast

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Now displaying: April, 2015
Apr 27, 2015

Content Marketing with Marcus Sheridan

This week I get to chat with Marcus Sheriden "The Sales Lion" . Marcus is a super smart guy who started in the marketing world with his fiberglass pool company River Pools and Spa out of Virginia.

He tells us how his pool company hit a really rough patch to the point where he almost lost his entire business and had to lay off his whole team, and in a last ditch effort decided to take to answering questions he got asled all the time from customers. With this method now called content marketing. Marcus built his website into the most visited pool website in the country and saved his business.

He now has a website and podcast over at www.thesaleslion.com where he talks and teaches all about content and inbound marketing. Go listen and visit his website he's a great guy and you'll learn a ton.

 

What to Listen For:

  • How he almost went out of business and what he did about it.
  • Why he decided to start with content marketing.
  • What exactly is content marketing?
  • Is content marketing for every business?
  • Why everyone who thinks content marketing is dead are dead wrong.
  • Why your industry isn't special and why you have to use content marketing.
  • How to get to know your customer beforethey ever meet you or use your service.
  • Why you need to make your information easy to find and consume.
  • Why the old ways of business are dying and never coming back.marcus 

 Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question you can email at Bruce@smartpizzamarketing.com .

Big Thank You to Marcus for coming on the show with us he's a super smart guy and great to be able to talk with him and share his knowledge with everyone.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Aslo Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

Apr 24, 2015

Twitter Tips For Your Business

In this weeks Quick tip Friday episode I give you a tip about how to use twitter for your business. I am sure that everyone has tried twitter once or twice and found that it is a lot of work. 

Using Twitter Search

If you use it as a distribution tool it can seem like you never get any traction with your audience and that's because your using it as a talking tool and you really need to look at it as a listening tool. 

What I mean by this is use twitter.com/search to find who is talking about your business or service and start a conversation with them. Use it as a way to find out what people are saying about you or the product you provide an talk with them.

Twitter Lists

Twitter list are a great way to segment people you follow (or not follow) into categories so you can easily organize them.

It is very effective to separate your followers to easily go back and share or curate content for later sharing. You can create a private or public list, Private ones only you can see and public ones everyone can see and people you add will get notified you added them to that list.

More on this in a later post but this is a great article to read in the meantime

Thanks for Listening

Thank you so much for joining me today for this episode again. If you have an idea or some feedback just leave your comment below. If you could give us an honest review that would be awesome as well.

If you enjoyed this episode please subscribe to the show in Itunes or Stitcher so you don’t miss the next, or any episode we have coming up in the near future. If you need help with your business or marketing e-mail me at Bruce@smartpizzamarketing.com

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

Apr 20, 2015

Today I got the chance to sit down and talk with 4 time world pizza champion Michael Shepherd. If you are familiar with any pizza trade magazines or show then you have definitely heard Michael's name before.

We talk about how he went from talking over a failing pizzeria to becoming a 4-time world pizza champion and where he thinks this industry is headed. He also tells us how his first trip to Italy to compete he place 49th out of 50 yikes. and what made him go back to try again and what happened when he did (hint it's in the title).

Get ready to hear tons of great information and take notes to try out some of his ideas yourself.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

 

Apr 17, 2015

In today's quick tip episode I want to give you 4 tips that if used will dramatically improve your emails. When I say improve your e-mails I mean improve your open rates, click throughs and get people to look forward to getting your emails not get e-mail burnout because you send the same e-mail over and over again pushing your product every time.

Every ones says  "the money is in the list" and this is true, but if you are horrible at creating emails that are not relevant to your customers I don't care how many people you get on your list it wont make you any more money. 

You want your customers to get your e-mail and look forward to reading it. Ask yourself this, would you look forward to reading your own emails that you have been sending out? Is it something that you would open and read every single time and look forward to them? If you answered yes and honestly yes! not kinda or I think so it must be a hell yes! If you did e-mail me immediately I want to work with you.

But...

If you didn't say hell yes! This will help you get to that point

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Apr 13, 2015

What marketing strategies are working in social media

Today I talked with Jenna Gross who is the CMO over at Moving Targets. She runs the social media marketing for the business but she started from the beginning working directly with pizzeria owners and she shares how you can use social media as well as direct mail to grow your business.

We also talk a little about some things that aren't working so well right now and why it's important to focus on one thing at a time and not try to do everything all at once.

Jenna has been with the company for a long time and started with them managing social media accounts for their customers before moving on to manage all the social media for Moving Targets as a company.

 What to Listen For:

  • Whats working in social media.
  • Is direct mail still effective.
  • What works best for direct mail.
  • How to use Facebook adds to create a new audience.
  • Why focusing on using one social media site at a time is best.
  • Which social media site is worth skipping.

Mentioned in Show

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question you can email at Bruce@smartpizzamarketing.com .

If you could leave a quick review on Itunes or Stitcher tht would really help grow the show and get more guests on to help you grow your business and marketing efforts.

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

 

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

 

Please leave your rating and review

Apr 10, 2015

The 80/20 Principle Applied to your Business

In today's quick tip episode I want you to focus on the 80/20 principle. The 80/20 principle is a way to look at your efforts whatever you are doing and asking, where are your results coming from? I would be willing to bet that 80% of your results coming from 20% of your effort.

Are they? You can apply this to any aspect of your business and most likely it will apply. 

Today, take a look at the different areas of your business and apply it and see for yourself. 

Test them on these areas:

  • All your marketing (whats bringing in the best return)
  • Your hourly sales (what hours are 80% of your sales coming in?)
  • Your menu (what items make up 80% of your sales)
  • Daily sales (what days make up the majority of your weekly sales)

The next step is to start the process of focusing all your efforts on the 20% and eliminating the 80% that is wasting your time and resources.

More Information:

Thanks for listening to this episode. I would love to hear if you have applied this to your business and what was the result of those tests. Email me Bruce@smartpizzamarketing.com and tell me your story.

Look forward to hearing from you.

If your like this episode please subscribe in Itunes or Stitcher to be sure you never miss an episode in the future.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Apr 6, 2015

In this episode I talk with Sameer Shah the Vice President of Marketing for Smart Flour Foods. Sameer and I chat about how he helps build awareness and sales for Smart Flour Foods through social media, traditional advertising as well as special events. He explains the techniques he has helped implement since joining full time in early 2014.

In This Episode:

  • What is Smart Flour Foods.
  • What makes them a different gluten-free alternative.
  • How did they get started.
  • Where is the Gluten Free market heading.
  • How they use social media.
  • What is working best in social for Smart Flour Foods.
  • How to target a specific audience.
  • How they use other marketing to reach there audience.

Mentioned in the Show:

 

Thanks again to Sameer Shah for coming on and talking with us today, He shared some great information that I hope you can use in your business. If you have a comment or question you can e-mail me at Bruce@smartpizzamarketing.com.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

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