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Smart Pizza Marketing Podcast

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Now displaying: 2015
Jul 20, 2015

Eric Shepherd Otto Pizza Portland

Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years.

Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organize and communicate with their customers. Eric helped them organize all their social and marketing efforts and their online reputation into one brand. 

Believe it or not before he started Otto had 5 locations and none of them were linked with any email or P.O.S. system amazing to think about that with today's tech. 

What to Listen For:

  • How Eric got started with Otto
  • How Eric organized Otto's marketing strategy 
  • What role was Eric filling when he started and why
  • What system they use to stay organized
  • How involved are Anthony & Mike at this point in the business
  • What P.O.S system do they use
  • What email service they use and how
  • Where Eric thinks the future of marketing is going

Mentioned in The Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Eric of Otto Pizza Portland for coming on the show! It was great to talk with a marketing director of a growing pizza company. Eric gave us some great insight to what its' like to organize and market a fast growing company.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Jul 17, 2015

Sameer Shah of Smart Flour Foods and a look at Pizza Consumers

Today I have Sameer Shah from Smart Flour Foods, and they just conducted and interesting study with Jason Dorsey and the Center for Generational Kenetics. If your not familiar with smart flour foods we had Sameer on a few months ago to talk about what they do.

In this research report they studied consumer attitudes and purchasing behavior relative to pizza. I know what your thinking, sounds confusing, but Sameer does a great job of explaining it in this podcast. Sameer explains what they uncovered this report and also some interesting facts that will surprise you about the pizza consumer. 

What to Listen For:

  • Who is a real pizza lover
  • What is a millennials 
  • Why they conducted this study
  • What was the most surprising finding about this study
  • How do millennials shop and consume data
  • Why millennials are not purchasing like the baby boomers
  • Why you should focus on being personal  

Mentioned in This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Sameer of Smart Flour Foods for coming on the show was great going over this report and was interesting to find out some of those details.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Jul 8, 2015

Mary Brown of Spicy Pie Pizza

In this episode I got a chance to talk with Mary Brown the marketing director for Spicy Pie Pizza. Mary started as the marketing director in 2012 and has run all of there marketing with a small team for the last 3 years. Spicy Pie Pizza is a fast growing company in North Dakota and currently has 6 locations with more scheduled to open in the near future.

They use a variety of new marketing ideas as well as tried and true ones to keep there customers engaged and informed of what's new with there business. Lot's of great information shared by Mary in this episode, so I hope you enjoy and get some great ideas that you can use in your business.

What to listen for:

  • How the company grew to 6 locations with more coming
  • How they grew there facebook page to over 21k fans
  • Why they decided to consolidate their marketing
  • How they gather emails
  • When is the best time to send e-mail
  • What is a facebook pixel
  • How they run re-targeting ads 
  • What is a look-a-like audience
  • What is there #1 marketing strategy 

 Links From the Show

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Mary from Spicy Pie Pizza for coming on the show it was great to talk with a marketing director of a growing pizza company. She gave us some great info we can use in our business to grow and engage our audience.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

May 18, 2015

 Michael LaMarca of Master Pizza

I am, and have always been fascinated with what it takes to grow from an individual operator and turn that into a thriving franchise. I would always ask myself....

  • How do they find employees?
  • What is the process, where do you start?
  • How do you know if your ready?
  • What would a day be like if we owned 5 stores?

Today I talked with Michael LaMarca of Master Pizza in the Cleveland Ohio area. I finally got to ask some of those questions to someone who is actually doing it, and doing it well. I hope you enjoy this episode with Michael, and I hope that you get some of your questions answered as well.

What to Listen For:

  • How did Michael get started.
  • How did he grow is first location.
  • What marketing does he use.
  • Why he decides to take Master Pizza into the franchising model.
  • What obstacles he faced in their growth.
  • How he spends his time managing the business.
  • Why you need a Great website and what it can do for you.
  • Why opportunity is the best motivator

Links From The Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Michael for coming on the show was great to be able to finally get some answers about the franchising questions I have always been thinking about.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

May 8, 2015

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

May 4, 2015

Today I talked with Shawn Rendazzo of Detroit Style Pizza Co.  Shawn has created a name for himself by putting Detroit style pizza on he map.

Taking over a pizzeria after teaming up with his mom in 1997 and learning how to run a business by trial and error. Shawn decided to take his business serious and started to read about business and reach out to people who have been successful and learn from what they have done to build a successful business. He talks a lot about having systems and the need to get out and network with other business people to grow and scale your business.

What to Listen For:

  • Started as a delivery driver with no goal of owning his own shop
  • Why his first 8 years in he business were a lot harder than hey needed to be
  • why its important to network
  • What he would do if he were starting today all over again
  • Why is important o think like a business person and how to
  • How to change your mindset for success in this business
  • Why systems are the only way you'll be able o grow for he long term

Links Mentioned in This Episode:

 Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Shawn for coming on the show with us he’s a Great guy and was nice to talk with him and share his knowledge with everyone.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

May 1, 2015

Content Marketing Quick Start Guide

On Monday I got a chance to talk with Marcus Sheridan of the Saleslion.com and we discussed how he grew his pool company business to nearly out of business to the most trafficked pool website in the world.

He discussed the " You ask We Answer" philosophy of answering questions from his customers in the form of blog posts to help with common questions he was getting asked over and over again.

In this quick tip episode I help you get started with this same content marketing strategy that Marcus employed. If you do this on a consistent basis you will see your website traffic increase over dramatically the next 3-6 months. 

In This Episode:

  • How to get ideas to start your content marketing train moving
  • Where to get ideas from
  • How your customers will do it for you
  • How to use Facebook to gather ideas
  • How to get other local business to help with content

Links From This Show:

 

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

Apr 27, 2015

Content Marketing with Marcus Sheridan

This week I get to chat with Marcus Sheriden "The Sales Lion" . Marcus is a super smart guy who started in the marketing world with his fiberglass pool company River Pools and Spa out of Virginia.

He tells us how his pool company hit a really rough patch to the point where he almost lost his entire business and had to lay off his whole team, and in a last ditch effort decided to take to answering questions he got asled all the time from customers. With this method now called content marketing. Marcus built his website into the most visited pool website in the country and saved his business.

He now has a website and podcast over at www.thesaleslion.com where he talks and teaches all about content and inbound marketing. Go listen and visit his website he's a great guy and you'll learn a ton.

 

What to Listen For:

  • How he almost went out of business and what he did about it.
  • Why he decided to start with content marketing.
  • What exactly is content marketing?
  • Is content marketing for every business?
  • Why everyone who thinks content marketing is dead are dead wrong.
  • Why your industry isn't special and why you have to use content marketing.
  • How to get to know your customer beforethey ever meet you or use your service.
  • Why you need to make your information easy to find and consume.
  • Why the old ways of business are dying and never coming back.marcus 

 Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question you can email at Bruce@smartpizzamarketing.com .

Big Thank You to Marcus for coming on the show with us he's a super smart guy and great to be able to talk with him and share his knowledge with everyone.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Aslo Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

Apr 24, 2015

Twitter Tips For Your Business

In this weeks Quick tip Friday episode I give you a tip about how to use twitter for your business. I am sure that everyone has tried twitter once or twice and found that it is a lot of work. 

Using Twitter Search

If you use it as a distribution tool it can seem like you never get any traction with your audience and that's because your using it as a talking tool and you really need to look at it as a listening tool. 

What I mean by this is use twitter.com/search to find who is talking about your business or service and start a conversation with them. Use it as a way to find out what people are saying about you or the product you provide an talk with them.

Twitter Lists

Twitter list are a great way to segment people you follow (or not follow) into categories so you can easily organize them.

It is very effective to separate your followers to easily go back and share or curate content for later sharing. You can create a private or public list, Private ones only you can see and public ones everyone can see and people you add will get notified you added them to that list.

More on this in a later post but this is a great article to read in the meantime

Thanks for Listening

Thank you so much for joining me today for this episode again. If you have an idea or some feedback just leave your comment below. If you could give us an honest review that would be awesome as well.

If you enjoyed this episode please subscribe to the show in Itunes or Stitcher so you don’t miss the next, or any episode we have coming up in the near future. If you need help with your business or marketing e-mail me at Bruce@smartpizzamarketing.com

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

Apr 20, 2015

Today I got the chance to sit down and talk with 4 time world pizza champion Michael Shepherd. If you are familiar with any pizza trade magazines or show then you have definitely heard Michael's name before.

We talk about how he went from talking over a failing pizzeria to becoming a 4-time world pizza champion and where he thinks this industry is headed. He also tells us how his first trip to Italy to compete he place 49th out of 50 yikes. and what made him go back to try again and what happened when he did (hint it's in the title).

Get ready to hear tons of great information and take notes to try out some of his ideas yourself.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

 

Apr 17, 2015

In today's quick tip episode I want to give you 4 tips that if used will dramatically improve your emails. When I say improve your e-mails I mean improve your open rates, click throughs and get people to look forward to getting your emails not get e-mail burnout because you send the same e-mail over and over again pushing your product every time.

Every ones says  "the money is in the list" and this is true, but if you are horrible at creating emails that are not relevant to your customers I don't care how many people you get on your list it wont make you any more money. 

You want your customers to get your e-mail and look forward to reading it. Ask yourself this, would you look forward to reading your own emails that you have been sending out? Is it something that you would open and read every single time and look forward to them? If you answered yes and honestly yes! not kinda or I think so it must be a hell yes! If you did e-mail me immediately I want to work with you.

But...

If you didn't say hell yes! This will help you get to that point

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Apr 13, 2015

What marketing strategies are working in social media

Today I talked with Jenna Gross who is the CMO over at Moving Targets. She runs the social media marketing for the business but she started from the beginning working directly with pizzeria owners and she shares how you can use social media as well as direct mail to grow your business.

We also talk a little about some things that aren't working so well right now and why it's important to focus on one thing at a time and not try to do everything all at once.

Jenna has been with the company for a long time and started with them managing social media accounts for their customers before moving on to manage all the social media for Moving Targets as a company.

 What to Listen For:

  • Whats working in social media.
  • Is direct mail still effective.
  • What works best for direct mail.
  • How to use Facebook adds to create a new audience.
  • Why focusing on using one social media site at a time is best.
  • Which social media site is worth skipping.

Mentioned in Show

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question you can email at Bruce@smartpizzamarketing.com .

If you could leave a quick review on Itunes or Stitcher tht would really help grow the show and get more guests on to help you grow your business and marketing efforts.

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

 

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

 

Please leave your rating and review

Apr 10, 2015

The 80/20 Principle Applied to your Business

In today's quick tip episode I want you to focus on the 80/20 principle. The 80/20 principle is a way to look at your efforts whatever you are doing and asking, where are your results coming from? I would be willing to bet that 80% of your results coming from 20% of your effort.

Are they? You can apply this to any aspect of your business and most likely it will apply. 

Today, take a look at the different areas of your business and apply it and see for yourself. 

Test them on these areas:

  • All your marketing (whats bringing in the best return)
  • Your hourly sales (what hours are 80% of your sales coming in?)
  • Your menu (what items make up 80% of your sales)
  • Daily sales (what days make up the majority of your weekly sales)

The next step is to start the process of focusing all your efforts on the 20% and eliminating the 80% that is wasting your time and resources.

More Information:

Thanks for listening to this episode. I would love to hear if you have applied this to your business and what was the result of those tests. Email me Bruce@smartpizzamarketing.com and tell me your story.

Look forward to hearing from you.

If your like this episode please subscribe in Itunes or Stitcher to be sure you never miss an episode in the future.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Apr 6, 2015

In this episode I talk with Sameer Shah the Vice President of Marketing for Smart Flour Foods. Sameer and I chat about how he helps build awareness and sales for Smart Flour Foods through social media, traditional advertising as well as special events. He explains the techniques he has helped implement since joining full time in early 2014.

In This Episode:

  • What is Smart Flour Foods.
  • What makes them a different gluten-free alternative.
  • How did they get started.
  • Where is the Gluten Free market heading.
  • How they use social media.
  • What is working best in social for Smart Flour Foods.
  • How to target a specific audience.
  • How they use other marketing to reach there audience.

Mentioned in the Show:

 

Thanks again to Sameer Shah for coming on and talking with us today, He shared some great information that I hope you can use in your business. If you have a comment or question you can e-mail me at Bruce@smartpizzamarketing.com.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Mar 30, 2015

In today's episode I get to talk with Aaron Fletcher of Fletchermethod.com. Aaron has been in marketing for over 20 years he is he Founder of The Fletcher Method.

Aaron N. Fletcher is an online marketing consultant, educator, speaker and nationally published author of the new book Stand Out: A Simple and Effective Online Marketing Plan For Your Small Business.

In this episode I ask Aaron what marketing he would do today if he was starting his own pizzeria, and what is the #1 most important item he see's small business owners overlooking.

[su_frame]*Our connection cut in and out a little so the audio isn't great, but he shared some great information so it's worth a listen.[/su_frame]

 

What to listen for:

  • Aarons marketing plan for pizzeria owners.
  • Where you should start with your online marketing.
  • What is the #1 item you should focus on.
  • The Ratio of promotional offers to helpful ones in your e-mails.
  • The right way to run Facebook adds.
  • What Aaron would do if he started a pizzeria today.

Mentioned in the Show:

 Thanks For Listening

Thanks for listening to today's episode. If you liked this episode or have a suggestion for a future episode leave a comment below.

If you know anyone in the pizzeria business who would enjoy this episode please use the share buttons below and help us spread the word. Thanks again to Aaron Fletcher for the great information and to you for listening in.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Mar 26, 2015

Building a Business Through the Community 

In today's episode I get to talk with Scott Anthony of Punxsy Pizza. We talk about how Scott went from being a janitor to owning his own pizzeria. We also talk about how Scott is building his business using the relationships that he has built with his local community. 

I have followed Scott's work in Pizza Today and online for a while now and it was great to finally talk with him and pick his brain about business and marketing. He gives some great advice and practical tips on how to grow your business. 

Click here to download this episode directly

In This Episode We Talked About:.

  • How Scott got started in the pizza industry
  • The biggest change he has seen since he started
  • Where he thinks he pizza industry is going
  • What kinds of marketing he uses to grow his business
  • Why building community has been so important to his business

Links form the Show:

Thanks For Listening

Hope you enjoyed this episode of the Smart Pizza Marketing podcast. If you liked this episode or have a suggestion for a future episode leave a comment below. 

If you know anyone in the pizzeria business who would enjoy this episode please use the share buttons below and help us spread the word. Thanks again to Scott Anthony for the great information and to you for listening in.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

Mar 24, 2015

Introduction to Smart Pizza Marketing

Thanks for taking the time to listen to episode #1 of the Smart Pizza Marketing Podcast.

In future episodes I will be interviewing marketing and business experts and ask them questions to help you grow your business. I will also be interviewing successful pizzeria operators who have gone on the journey already and have been very successful at growing there business and have them tell their story for us to learn form.

It takes a lot of work and focus to go from a single location operator to having 2 or more locations and I want to ask them to explain how they did it.

What obstacles did they encounter? If they could go back the beginning what would they change or do differently? Also I want to ask them what's working now for them and whats maybe not working so well anymore.

We will also be posting weekly blog posts that dive into the tools and tactics you can use in your business. This site was created for you to use it as a resource page to bookmark and refer back to for all your marketing needs and questions.

Items mentioned in this Episode

Who would you like to hear from? Do you have a specific person or topic that you would lie me to cover in this podcast? Email me and tell me your ideas or topic that you would like us to discuss. Also head over the the staring here page where you can get started with all the information on this site and find out where to start.

Thanks again for listening and if you could leave a review in iTunes that would help out the show so much.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

 

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

 

Please leave your rating and review

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