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Smart Pizza Marketing Podcast

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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Now displaying: Page 17
Nov 4, 2015

Give the show a quick review please

Join Me:

Website: SmartPizzaMarketing.com
Twitter: http://www.smartpizzamarketing.com/twitter

Dave Sommers of Mad Mushroom Pizza

Dave Sommers Co-Owner of Mad Mushrooms in Kentucky and Indiana joins me today. Dave and his partner own 4 locations, 2 in Indiana and 2 in Kentucky. Dave was a manager with Mad Mushrooms and always thought he would become a percentage partner in the business, but when the owners wanted out completely Dave decided to partner with someone and buy 50% of the business.

What to Listen For:

  • How Dave got into the pizza business
  • How they organize locations spread pretty far apart
  • How they organize their staff
  • What's working in marketing for Mad Mushroom
  • How they find great employees and the program they use
  • What's the training process like as a new employee
  • How working working with the new generation is changing
  • Dave's one piece of advice 

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Mentioned In This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

Leave us a quick Review :)

A Big Thank You to Scott for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing.

Oct 27, 2015

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Pizza Togos Scott Heise 

Scott is the Owner of Pizza Tugos in Ocean City Maryland. Scott has been in the business for most of his life. As the operator of a seasonal business Scott has to manage a the difference between being extremly busy in the summer to not so busy in the winter. 

Scott loves talking pizza and he gives some great tips inside this episode. He has a unique business that is almost like opening a new store every summer. Scott say's he has 2 seasons summer, and getting ready for summer. 

It's important to have a process for hiring, running, and finding good employees and Scott and I talk about just that in this episode.

What to Listen For:

  • How to manage a seasonal business
  • A great place to find help from overseas
  • Scott's #1 tip for newbies
  • Why Scott suggests finding someone to manage your social media
  • What's working for Scott marketing wise
  • Why they use a call center for all stores
  • How to open a new store every summer, or at least feel like it

Mentioned In This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

Leave us a quick Review :)

A Big Thank You to Nick for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing

Oct 20, 2015

Give the show a quick review please

Join Me:

Website: SmartPizzaMarketing.com
Twitter: http://www.smartpizzamarketing.com/twitter

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts

What to listen for:

  • How Nick started in the pizza industry
  • What was Nick's purpose from the start
  • Why Nick brought in an outside consultant to help him
  • How they keep their employee turnover to under 5% in the second restaurant
  • Why you need to invest in training 
  • How to mix up your interview process
  • The one piece of advice Nick would give someone starting out

Mentioned in the Episode :

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

A Big Thank You to Nick for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing

Oct 14, 2015

Marla Topliff President of Rosati's Pizza

Review the show here

Website: SmartPizzaMarketing.com
Twitter: http://www.smartpizzamarketing.com/twitter

Marla Topliff is the president of Rosati's pizza. Marla is also the Chairman of the National Restaurant Association Pizzeria Industry Council which was started to help answer questions for pizzeria owners. As President Marla is in charge of overseeing the tremendous growth of Rosati's Pizza. 

In this episode Marla shares great information on the current state of the pizza industry as well as what she sees in the future. So many things happening today in the pizza marketing world.  Marla and I discuss some trends and some ideas for what Rosati's is currently doing as well as some things they are looking to do in the future.

What to Listen For:

  • How Marla got started with Rosati's Pizza
  • How Marla wasn't even in the food business before Rosati's
  • What Marla's role is in the business
  • What Marla looks for when opening more locations
  • Why understanding the business is the most important thing to success
  • What Marla looks for in hiring new employees
  • What is the Pro-Start Program and how it helps
  • Why you need to hire someone to run your social media
  • Why you need a social media manual

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts

Mentioned In This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

Like us on Facebook too for updates and interesting marketing articles

A Big Thank You to Marla Topliff for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Oct 7, 2015

Brad Corbin of Sloopys Sports Cafe

Brad started at Sloopys Sports Cafe12 years ago just working his way through school. After working there for a few years and thinking about finding a new path, an opportunity caem up to buy in.

Brad has now owned that location for 6 years and recently opened a second location. In Sloopys second location Brad partnered with an employee who wanted an opportunity to grow and be a partner in the business.

What to Listen For:

  • How Brad got started
  • What made Brad want to get into this business
  • How he found his second location
  • What type of marketing Brad is starting to get results with
  • A cool place Brad finds really good help
  • His point of sale system
  • The one piece of advice Brad would give anyone looking to get into or grow in this business

Mentioned In This Episode

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Zach and Chris of Benny Marzanos for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Oct 1, 2015

Give the show a quick review please

Join Me:

Website: SmartPizzaMarketing.com
Twitter: http://www.smartpizzamarketing.com/twitter

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts

 

How to Build The Right Team and Company Culture

Mike Ganino is speaker, trainer and coach who travels around the country and teaches how to build a great company culture. Mike specializes in helping companies or small businesses build a great team using methods that he has perfected over the course of working with many companies and brands.

In this episode, Mike and I discuss ways in which you can look at your business and company in the new era. Mike gives us tips and suggestions we can use to find and train great people to propel your business.

Sep 25, 2015

Zack Toth and Chris Brown of Benny Marzanos

Zack and Chris are graduates of Virginia Tech. They both went out after graduating and got "real" jobs but decided to come back to Virginian and open a late night slice shop.  The location they found was a camera store that they turned into their first location. 

After the first football season (Virginia Tech) they had a really good first half a year and immediately started to look for a second location to grow their business. They knew they had a simple concept and that was the plan from the beginning. Make it scalable but easy to manage.

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts.

Give the show a quick review please

 

What to Listen For:

  • Why they opened their first shop
  • Why they looked to expand only after 4 months
  • How they manage a fast growing business
  • The systems they use to organize multiple business
  • How they manage their hiring 
  • How they organize their store Managers
  • The systems they use for tracking each store
  • Great idea they came up with as a perk for their employees
  • The toughest decision they have to make in their business
  • How they used interns to help with marketing

Mentioned In This Episode

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Zack and Chris of Benny Marzanos for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Smart Pizza Marketing
Website: SmartPizzaMarketing.com
Twitter: http://www.smartpizzamarketing.com/twitter
Sep 21, 2015

Rick Mulready of The Art Of Paid Traffic

Super excited to Rick Mulready of The Art of Paid Traffic podcast and RickMulready.com . Rick is a facebook marketing expert and really an expert in all paid traffic. I asked Rick to join us to explain how we can all get started using facebook ads.

Rick works with big names in the marketing world such as John Lee Dumas of EOFire.com and Joey Kissimee. Ricks podcast is excellent and if your looking to learn more about facebook ads or any other paid traffic I would definitely suggest subscribing to his podcast.

Learning how to get started using facebook ads can really change your business. There is a process to getting started though and in this episode Rick explains how to get started with a budget as little as just $5. 

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts.

Give the show a quick review please

 

In This Episode:

  • What are the basics of facebook ads
  • Why would you want to get started
  • How to target a specific target audience
  • How much should you spend
  • Difference between boosted post and an actual ad
  • How to schedule your ads ahead of time

Mentioned In This Episode:

Rick's website: http://rickmulready.com/

Rick on Facebook: https://www.facebook.com/rmulready

Rick on Twitter: https://twitter.com/rickmulready

Ricks Podcast (subscribe!) The Art Of Paid Traffic

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Rick for joining us on today's episode

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Sep 18, 2015

Speedline Solutions Point Of Sale 

Speedline P.O.S. Solutions is one of many point of sales options available to the pizza nation. Jeff Hickey the Corporate Account Manager for Speedline is in charge of some big accounts such as Jet's Pizza and Pizza Factory with a combined 500 locations between those two alone. 

Jeff an I talk about what makes Speedline different from other POS systems . Jeff lays out some ways in which you can use Speedline in your business and what separates them from other systems

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts.

Give the show a quick review please

What to Listen For:

  • What makes Speedline different from the rest
  • How to track the money customers sped through the mapping
  • What makes their online ordering integration different
  • The different options available 
  • How do know how many computers you need
  • The different online ordering companies that integrate
  • Their support hours

Information From This Episode:

 

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Kerry Shearer for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

 

Sep 15, 2015

Kerry Shearer, The Periscope Expert

Periscope is a new app that has come on to the scene quickly and is getting huge traction. I asked Kerry Shearer who is known as the periscope Expert to come on with me today and discuss the basics of Periscope. 

Kerry has been using periscope since it first came out and has grown a great following. In this episode, he gives us some great tips on how to get started as well as some tools to help make the experience better.

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts.

Give the show a quick review please

What To Listen For:

  • What is periscope
  • How many users are on this platform right now
  • Why is this different than other live video
  • How it integrates with twitter and Facebook
  • How to grow your following on Periscope
  • Ideas for periscoping for your business
  • Why your name is important
  • Tools to help your periscope look and sound better

Mentioned In This Episode:

Equipment Mentioned:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Kerry Shearer for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Sep 7, 2015

Episode #26 Sean Bullock of Smoking Monkey Pizza

In today's episode I talk with Sean Bullock of Smoking Monkey Pizza. Sean and his wife are relative new to this pizza entrepreneur journey. Starting out in corporate america they have always wanted to get into the restaurant business.

They thought about opening other types of restaurants but with the ideas for what they wanted to do the pizza industry was a perfect fit. Sean and his wife have a unique way of doing business. Listen in as I ask Sean how he got into and continues to grow in a non-traditional way.

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts.

Give the show a quick review please

Free Audio Book!

I love listening to audio books while I work it helps me get through the day and learn some great new ideas.  Now with our special promo from Audible you can get a free audio book and a 30 day free trial too. Just go to Audible.com and sign up for your 30 day free trial

What To Listen For:

  • Why Sean and his Wife began in this business
  • What they work looking for in their new business
  • What makes them different
  • What kind of marketing they use
  • How to incorporate your passion into your business
  • Sean's ideas for the future of the business
  • Why ignorance can be bliss

Links From The Show:

 

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Sean of Smoking Monkey Pizza for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 31, 2015

Growing in 2015 with Pizza Man Dan

Dan Collier known as Pizza Man Dan joins me in today's episode. Dan started in this business working for a franchise called Rustys in California. Dan talks with me about what it's like to build and grow a successful pizza business in this era.

Dan and I talk about how he finds and keeps young employees as well as give them en opportunity to grow with him. We also discuss how Dan uses social media to market his business and what he thought social media when it first came around ( funny story here)

What We Discuss:

  • How Dan got started in this business
  • How Dan finds and keeps good employees
  • Why he uses a call center to take all his orders
  • The 2 different types of employees needed to run a successful pizza business
  • Why Dan believes in social media
  • A group Dan suggests joining for any pizza entrepreneur to market better
  • The #1 tip Dan gives to anyone looking to get into or grow in this business

Mentioned in This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Dan of Pizza Man Dan's for coming on the show!

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 24, 2015

Episode #24 Cherry Pick Prices 

Dave Desantis of CherryPickPrices.com joins me in this episode to talk about his software that helps restaurant owners find the best possible prices for a particular item.

Cherry Pick Prices is designed to organize your product prices and tell you which one of your purveyors has the best price for that item on that particular week.

Dave tells us how his software works and who is the perfect candidate for using this product.

What to listen for:

  • Why Dave came up with the idea for Cherry Pick Prices
  • How Cherry Pick Prices works
  • What it takes to get started with cherry
  • How this product can help you
  • Who is this software perfect for

Links From This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Dave of Cherry Pick Prices for coming on the show!

Check out cherry and get your free 30 day trial and see if this software is for you.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 17, 2015

Russ Yeager of Old Town Pizza

In today's episode I got a chance to talk with Russ Yeager of Old Town Pizza in CA. Russ is the co-owner and marketing director for Old Town Pizza. He is responsible for all the design work for the website, social media sites as well as all marketing materials used inside the stores.

Russ has been with the company in 2009 years starting as the marketing director on a "let's see how it goes" basis and has turned that into becoming part owner in this family owned business.

What to Listen For:

  • How Russ joined the company
  • What Russ' role was originally 
  • What he did for marketing when he started
  • Why it's important to have a consistent brand message
  • Why they have separate Facebook page for each location
  • Why they have a weekly meeting for all the locations
  • Why they start every employee as a busser to start
  • Why Russ believes you need to find peoples talents then fins a position for them
  • Russ' #1 tip for anyone looking to get into or grow in the pizza industry

Mentioned in the Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Russ of Old Town Pizza for coming on the show!

It was great to talk with a true pizza entrepreneur and listen in on how he manages to grow two successful business at the same time.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing effort.

Aug 11, 2015

Episode #21 with Bob Bentz of ATS Mobile

This is an episode that I think we need to pay attention to. Mobile marketing is really something you will need to pay attention to if you are not already. 

Bob-Bentz-highres

Google is focusing on mobile and if you look at your anylitics i'm sure you have noticed that your visitors are coming more from mobile than ever before. When I first thought of mobile marketing, I was thinking about text message marketing. 

In this episode with Bob Bentz we go over what else to consider when it comes to mobile marketing and many other ways it can help grow your business. Barb who works as the Digital Mobile Marketing Strategist joins us a well to talk about they use social media for their clients to grow the mobile marketing.

 

Give the show a quick review please

Listen to  the 10 tips from the top pizza entrepreneurs and marketing experts

 

What to Listen For:

  • What is mobile marketing
  • Why mobile is so important toady
  • What are the different aspects ob a mobile marketing strategy 
  • How to rank higher for local search
  • At what point did mobile take over desktop
  • Why text marketing is much more effective than e-mail
  • What types of messages to send with mobile marketing
  • Bob's one tip for anyone getting started with mobile marketing

Mentioned in the Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Bob from ATS Mobile for coming on the show and also Barb! I enjoyed talking with them and learning more about mobile marketing and how we can use it to grow our business. I will definitely be implementing some of Bob's strategies in the future

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Aug 4, 2015

Cory Medd of Two Guys Pizza

In Today's episode I talk with Cory Medd of Two Guys Pizza in Canada. Two guys pizza was named best pizza Canada in 2012 and continues to grow and expand the brand. 

 

In this episode Cory talks about how was named best pizza in Canada and also how ho got on Canada's version of Diners Drive Ins and Dives.

Going to the Las Vega pizza expo also taught him a lot through attending seminars and just meeting and talking with other business owners to learn what they did to grow their business.

It was a great conversation and I hope that you can take something out of this interview to help you grow your own business and really move forward.

 

What to Listen For:

  • How Cory started Two Guys Pizza
  • How he learned to run the business
  • What he learned from going to network at pizza events
  • How he got on the Food Network of Canada
  • Why he entered competitions for pizza
  • What's his inline stategy for marketing
  • Why he still uses the phonebook for advertising
  • What's next for Two Guys Pizza

Mentioned in This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Cory of Two Guys Pizza for coming on the show! I enjoyed talking with him and learning how he grew and continues to grow his business. It was also interesting hearing about his pizza trailer and his thoughts on this with all the food truck craze going on.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Jul 31, 2015

Sean Brauser Founder of PizzaFire

In today's episode I talk with Sean Brasuer who is the founder of Romeo's Pizza as well as Pizza Fire in based out of Ohio. 

Sean is the definition of a pizza entrepreneuer who doesn't look at his busines as a job but looks at is a a business.

He knows that in order to grow the company he has to find ans train great people and give them an oportunity. We talk about how he does this and how he went from being burnt out in his first attempt at pizza entrepreneurship to where he is today.

What to Listen For:

  • How Sean got started in this business
  • Why his first attempt was a success but he wasn't happy with it
  • Why Sean decided to be in this business
  • His strategy for future growth
  • His surprising fact on how he finds his team
  • His marketing strategy for his new concept
  • Why his marketing strategy is different for PizzaFire
  • How he targets specific demographics for his adds
  • How he got invited to Facebook to learn about marketing
  • His #1 tip for anyone looking to grow their business

Links From The Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com  A Big Thank You to Sean of Pizzafire for coming on the show!

It was great totalk with a true pizza entrepreneur. Sean gave us some great tips to turn our business into a reall business and start to grow.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post. Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Jul 20, 2015

Eric Shepherd Otto Pizza Portland

Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years.

Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organize and communicate with their customers. Eric helped them organize all their social and marketing efforts and their online reputation into one brand. 

Believe it or not before he started Otto had 5 locations and none of them were linked with any email or P.O.S. system amazing to think about that with today's tech. 

What to Listen For:

  • How Eric got started with Otto
  • How Eric organized Otto's marketing strategy 
  • What role was Eric filling when he started and why
  • What system they use to stay organized
  • How involved are Anthony & Mike at this point in the business
  • What P.O.S system do they use
  • What email service they use and how
  • Where Eric thinks the future of marketing is going

Mentioned in The Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Eric of Otto Pizza Portland for coming on the show! It was great to talk with a marketing director of a growing pizza company. Eric gave us some great insight to what its' like to organize and market a fast growing company.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Jul 17, 2015

Sameer Shah of Smart Flour Foods and a look at Pizza Consumers

Today I have Sameer Shah from Smart Flour Foods, and they just conducted and interesting study with Jason Dorsey and the Center for Generational Kenetics. If your not familiar with smart flour foods we had Sameer on a few months ago to talk about what they do.

In this research report they studied consumer attitudes and purchasing behavior relative to pizza. I know what your thinking, sounds confusing, but Sameer does a great job of explaining it in this podcast. Sameer explains what they uncovered this report and also some interesting facts that will surprise you about the pizza consumer. 

What to Listen For:

  • Who is a real pizza lover
  • What is a millennials 
  • Why they conducted this study
  • What was the most surprising finding about this study
  • How do millennials shop and consume data
  • Why millennials are not purchasing like the baby boomers
  • Why you should focus on being personal  

Mentioned in This Episode:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Sameer of Smart Flour Foods for coming on the show was great going over this report and was interesting to find out some of those details.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Jul 8, 2015

Mary Brown of Spicy Pie Pizza

In this episode I got a chance to talk with Mary Brown the marketing director for Spicy Pie Pizza. Mary started as the marketing director in 2012 and has run all of there marketing with a small team for the last 3 years. Spicy Pie Pizza is a fast growing company in North Dakota and currently has 6 locations with more scheduled to open in the near future.

They use a variety of new marketing ideas as well as tried and true ones to keep there customers engaged and informed of what's new with there business. Lot's of great information shared by Mary in this episode, so I hope you enjoy and get some great ideas that you can use in your business.

What to listen for:

  • How the company grew to 6 locations with more coming
  • How they grew there facebook page to over 21k fans
  • Why they decided to consolidate their marketing
  • How they gather emails
  • When is the best time to send e-mail
  • What is a facebook pixel
  • How they run re-targeting ads 
  • What is a look-a-like audience
  • What is there #1 marketing strategy 

 Links From the Show

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Mary from Spicy Pie Pizza for coming on the show it was great to talk with a marketing director of a growing pizza company. She gave us some great info we can use in our business to grow and engage our audience.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

May 18, 2015

 Michael LaMarca of Master Pizza

I am, and have always been fascinated with what it takes to grow from an individual operator and turn that into a thriving franchise. I would always ask myself....

  • How do they find employees?
  • What is the process, where do you start?
  • How do you know if your ready?
  • What would a day be like if we owned 5 stores?

Today I talked with Michael LaMarca of Master Pizza in the Cleveland Ohio area. I finally got to ask some of those questions to someone who is actually doing it, and doing it well. I hope you enjoy this episode with Michael, and I hope that you get some of your questions answered as well.

What to Listen For:

  • How did Michael get started.
  • How did he grow is first location.
  • What marketing does he use.
  • Why he decides to take Master Pizza into the franchising model.
  • What obstacles he faced in their growth.
  • How he spends his time managing the business.
  • Why you need a Great website and what it can do for you.
  • Why opportunity is the best motivator

Links From The Show:

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Michael for coming on the show was great to be able to finally get some answers about the franchising questions I have always been thinking about.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

May 8, 2015

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

May 4, 2015

Today I talked with Shawn Rendazzo of Detroit Style Pizza Co.  Shawn has created a name for himself by putting Detroit style pizza on he map.

Taking over a pizzeria after teaming up with his mom in 1997 and learning how to run a business by trial and error. Shawn decided to take his business serious and started to read about business and reach out to people who have been successful and learn from what they have done to build a successful business. He talks a lot about having systems and the need to get out and network with other business people to grow and scale your business.

What to Listen For:

  • Started as a delivery driver with no goal of owning his own shop
  • Why his first 8 years in he business were a lot harder than hey needed to be
  • why its important to network
  • What he would do if he were starting today all over again
  • Why is important o think like a business person and how to
  • How to change your mindset for success in this business
  • Why systems are the only way you'll be able o grow for he long term

Links Mentioned in This Episode:

 Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

A Big Thank You to Shawn for coming on the show with us he’s a Great guy and was nice to talk with him and share his knowledge with everyone.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

May 1, 2015

Content Marketing Quick Start Guide

On Monday I got a chance to talk with Marcus Sheridan of the Saleslion.com and we discussed how he grew his pool company business to nearly out of business to the most trafficked pool website in the world.

He discussed the " You ask We Answer" philosophy of answering questions from his customers in the form of blog posts to help with common questions he was getting asked over and over again.

In this quick tip episode I help you get started with this same content marketing strategy that Marcus employed. If you do this on a consistent basis you will see your website traffic increase over dramatically the next 3-6 months. 

In This Episode:

  • How to get ideas to start your content marketing train moving
  • Where to get ideas from
  • How your customers will do it for you
  • How to use Facebook to gather ideas
  • How to get other local business to help with content

Links From This Show:

 

Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question or comment you can email at Bruce@smartpizzamarketing.com 

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Also Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

 Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

Apr 27, 2015

Content Marketing with Marcus Sheridan

This week I get to chat with Marcus Sheriden "The Sales Lion" . Marcus is a super smart guy who started in the marketing world with his fiberglass pool company River Pools and Spa out of Virginia.

He tells us how his pool company hit a really rough patch to the point where he almost lost his entire business and had to lay off his whole team, and in a last ditch effort decided to take to answering questions he got asled all the time from customers. With this method now called content marketing. Marcus built his website into the most visited pool website in the country and saved his business.

He now has a website and podcast over at www.thesaleslion.com where he talks and teaches all about content and inbound marketing. Go listen and visit his website he's a great guy and you'll learn a ton.

 

What to Listen For:

  • How he almost went out of business and what he did about it.
  • Why he decided to start with content marketing.
  • What exactly is content marketing?
  • Is content marketing for every business?
  • Why everyone who thinks content marketing is dead are dead wrong.
  • Why your industry isn't special and why you have to use content marketing.
  • How to get to know your customer beforethey ever meet you or use your service.
  • Why you need to make your information easy to find and consume.
  • Why the old ways of business are dying and never coming back.marcus 

 Thanks For Listening

Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable, if you have a question you can email at Bruce@smartpizzamarketing.com .

Big Thank You to Marcus for coming on the show with us he's a super smart guy and great to be able to talk with him and share his knowledge with everyone.

If you did find this information valuable it would be awesome if you could share it using the social media buttons on the side of the post.

Aslo Please leave a quick review on Itunes or Stitcher that would really help grow the show and get more guests on to help you grow your business and marketing efforts.

Visit Smartpizzamarketing.com for tips and resources to help grow your business or for help with anything mentioned in this show.

Twitter: https://twitter.com/Irvingmedia

Facebook: https://www.facebook.com/Smart-Pizza-Marketing

Google+: https://plus.google.com/+Smartpizzamarketing

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